Integration of Google Adwords Conversion-Tracking
We use the offer of Google Adwords using the so-called conversion tracking. These are services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”), which serve to draw attention to our offers with the help of advertising materials (so-called Google Adwords) on external websites. We can determine in relation to the data of the advertising campaigns how successful the individual advertising measures are. Our purpose is to show you advertisements that may be of your interest, to make our website more interesting for you and to achieve a fair calculation of advertising costs. The legal basis for the processing of your data is Art. 6 (1) sentence 1 lit. f GDPR, whereby our interest arises from the aforementioned purposes.
These advertising media are delivered by Google through so-called “Ad Servers”. For this purpose, we use ad server cookies, through which certain parameters for measuring success, such as the insertion of ads or clicks by users, can be measured. If you access our website via a Google ad, Google Adwords stores a cookie on your PC. These cookies usually expire after 30 days and are not intended to identify you personally. For this cookie, the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (mark that the user no longer wishes to be addressed) are usually stored as analysis values.
These cookies enable Google and us to recognize your Internet browser. If a user visits certain pages of an Adwords customer’s website and the cookie stored on their computer has not yet expired, Google and the Adwords customer can recognize that the user has clicked on the ad and has been redirected to this page. Each Adwords customer is assigned a different cookie. Therefore, Cookies cannot be traced via the websites of Adwords customers. We do not collect and process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. On the basis of these evaluations we can recognize which of the used advertising measures are particularly effective. We do not receive any further data from the use of advertising material; we are unable to identify users on the basis of this information.
Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the extent and the further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge: By integrating AdWords Conversion, Google receives the information that you have called the corresponding site of our Internet presence or clicked on an advertisement from us. If you are logged in with a Google service, Google may associate your visit with your account. Even if you are not registered with Google or have not logged in, it is possible that the provider may obtain and store your IP address.
You can prevent participation in this tracking procedure in various ways:
- by disabling cookies for conversion tracking, by setting your browser to block cookies from the “www.googleadservices.com” domain, https://www.google.de/settings/ads, which is deleted when you delete your cookies; as well as;
- by adjusting your browser settings, e.g. you can refuse the acceptance of cookies as a whole, of third party cookies (cookies that are set by a third party, i.e. not by the actual Internet presence on which you are currently) or of individual cookies or delete them.
Google also processes your personal data in the USA and submits to the EU-US Privacy-Shield, which ensures compliance with the data protection regulations applicable in the EU, https://www.privacyshield.gov/EU-US-Framework.
http://www.google.com/intl/de/policies/privacy or under https://services.google.com/sitestats/de.html. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) under http://www.networkadvertising.org.